Your angle is crucial
In a competitive world, establishing and emphasizing your unique angle is crucial.
Everyone with a message needs an angle. I will assist you in defining and applying yours.
A brand is usually defined as a product or a service which is easily distinguished from similar products and services within the same industry. However, having a brand doesn’t mean you automatically have a good angle.
A brand offers recognition.
An angle offers a reason WHY your customers should choose you.
Creativity is the key
Choosing an angle has everything to do with creativity. To think outside the box and come up with a new approach. It doesn’t have to be complicated. Sometimes the smallest adjustments can reap big rewards. Have look at the case study below.
Added bonus: Defining an angle can reenergize you and your business if you are feeling stuck.
The process of defining your angle
First. We establish the essence of your products and services
Secondly. Choose elements which may emphasize your uniqueness
Then: Defining your angle
Preparations. Making additions and adjustments (taglines, rewriting introductory texts, adding visuals to back up your message etc.)
Go live. Applying appropriate tools and spread the word with e.g. SmartINFO™
Contact us today and get started
ac@inkslinger.no | +47 472 41 540 | +1 757 644 4459
Case study
François Sibbald
François is Norway’s premier edutainer, presenter, moderator, talk show host and more.
His powerful brand is simply The power of WOW combined with a distinctive orange color. The brand includes an angle which makes it very strong.
You will recognize François through his brand. At the same time you will know what to expect and what distinguishes him from others within his field: The WOW!